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Why you should invest in a Telemarketing Campaign for your product or service?
· Personal Contact...potential customers tend to discard mail pieces
· You get immediate return on your money
· You can't wait for clients to come to you. In today's competitive market, you must seek them out!
· More cost-effective and flexible than printed advertising.
· Multiple products can be offered/cross selling
· Target specific groups by any criteria, such as age, economics, or geographical, just to
name a few
· Get test results quicker!
Why Outsource?
Since QCSS operates a telemarketing service agency, we suggest that outsourcing your telemarketing program may be a viable alternative for you. Yes, we know that an agencies fee is higher than you would pay an employee. However, when you calculate all the money issues, and consider all the people and productivity issues, these are strong arguments for outsourcing.
· Allow professionals with experience to turn decisions into actions
· Allows you to focus on core business
· Free capital for research & development and advertising
· Increase sales and profits
· Expand customer base
· Condense sales and service into one location
· Forecast budgeting with fixed costs
· Reduced overhead expenses
Money Issues:
When calculating payroll expense you must include all the payroll taxes, benefits, vacations, and possible new medical coverage, etc. The extra cost over the dollar-per-hour rate you pay employees can range from 10% to 50%.
Supervision of employees must be included as additional payroll expense. This task may be buried in the other tasks assigned to supervision, but it is still not cost-free. Plus, the absence of direct supervision of the telemarketing personnel will likely reduce productivity.
Add the cost of advertising, interview, and training every time someone has to be hired. How often do you go through this process? This series of steps is expensive and not much fun as you realize it is repetitive, not productive, and done too frequently.
Telephone line charges, line availability, as well as equipment, furniture and floor space may be needed. If you already have these components, maybe you can eliminate them reducing operating expenses. A service agency probably has a lower telephone charge than you based on their volume discount.
Out-of-pocket expenses, like those noted above, are fairly easy to identify, but they do not represent the total cost. The differential between measurable cost and QCSS fee should include costs buried in the next items.
People and Productivity Issues:
Although you pay employees for their full time on the clock, are they working on your program all that time? Not likely.
What happens when you want to terminate an employee? This sometimes becomes a nightmare come true. And, you have already paid to hire and train this person. (click to training page) You can always ask QCSS to take someone off your project if you are dissatisfied.
Perhaps you have an employee you can assign to do the calling. However, if they do not want to be a 'telemarketer' you can bet the program will fail.
How do you quickly staff up, or down, as your requirements change? What happens when your employee does not show up for work on Friday or Monday, and your sales force is expecting leads/results? QCSS will be staffed for these situations.
Does your employee have the same vested interest in your programs success as QCSS does in keeping your business?
With the depth of experience QCSS has, you are getting the benefit of a consultant to help develop, implement, and improve your program. (Philosophy and Campaign Management )
Your program may need evening and/or weekend coverage. How do you staff and supervise that spread of hours? This gets extremely complicated as the requirements change. QCSS will adapt to your needs.
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