Displaying items by tag: social media

Social media can be used for a lot of things.

Most of the time people use social media, for just that, to be social.

Businesses do a great job at using it for customer service issues as well as a platform to distinguish their voice and connect with customers and clients.

It makes sense why businesses do this. Social media comes in handy when there’s an issue going on at your company, for an example an outage. This is a quick and easy way to let customers and clients know the issue is being resolved and that you are aware of the situation.

Here at QCSS, we took the time to develop a SlideShare so that you can better understand the customer service side of social media.

Flip through the presentation we created to learn about customer service on social media, the different platforms that many businesses use, how to use social media as a customer service tool, and how not to use social media as a customer service tool.

 

Using social media as a customer service tool can be extremely effective and convenient for your company.

Feel free to share this with your team so that they can have a better understanding of how social media is being used to benefit businesses.

 

Written by: Amy Schiller

Published in Blog

 

Have you come to a dead end with lead generation?

 

We’ve all been there.

 

Prospects aren’t interested in your product or service or even taking your calls. It’s hard enough to be on the phones every day making phone calls – and harder having every person turn you down.

 

Well, there’s good news: Generating leads doesn’t have to be that difficult. With the right team and strategy at your disposal, you could easily be following up on leads and engaging with interested prospects.

 

We’ll walk you through different ways that you can generate leads for your team. When we’re done you’ll know exactly how to convert qualified generated leads in your pipeline. Ready? Let’s dive in.

 

6 Ways to Generate New Leads for Your Sales Team

 

Before you start diving into generating leads, you need to understand how the process works. Just like you would outline a blog post before writing, you want to establish the three or four main takeaways of your lead generation campaign, and make sure you have a team to help you. Then, you can start talking about how you are going to generate your leads.

 

Now, let’s talk about the 6 different ways that you can generate new leads for your team!

 

1. Social Media

 

Social media is a great way to generate new leads. Twitter, Facebook and Instagram are just a couple platforms that businesses use for lead generation.

Twitter and Instagram allow for direct messages, which makes it easy to reach out to people in specific industries.

To use Facebook for lead generation, you may have to invest in advertising. The good news is that there are experts who do Facebook advertising for a living.

Social media platforms are an amazing way to generate leads but you have to be willing to reach out to people and be social – hence social media. 

 

2. Optimizing Content

 

When you use content that is relevant and appealing you will capture the correct audience. No matter what industry you are in, you are the expert!

Highlight what you do best and share inside knowledge to show the information you’re sharing is reliable.

 

3. LinkedIn

 

Yes, LinkedIn is a social media platform. It’s just so important for lead generation that we gave it its own number.

Publishing posts and articles on LinkedIn is a great way to get noticed by other companies. LinkedIn also makes it easy to establish yourself as an industry leader.

Add people on LinkedIn who you want to be in your network. Be sure to add a note so that when they see your invite, they will know why you want to be connected with them.

If you’re looking to take LinkedIn lead generation extremely seriously be sure to:

- Participate in discussions

- Publish posts and articles

- Comment on other posts

- Stay active

- Use it as a social network – be social!

 

4. Email Marketing

 

Do you have an email list?

If not, you may want to start working towards developing one.

And no, buying email lists is not the answer to your problem.

Get people who are interested in your business to sign up for your email list. How? By distributing amazing content that people can’t say no to and want to be notified when you’ve published something new.

Email marketing is never going to go out of style.

 

5. Public Relations

 

Joining a podcast, live video, radio show, or video chat in your industry is a great way to generate new leads. This will help people get to know you on a different platform, and not just as your usual business self.

It also helps you become more relatable which will encourage people to reach out and talk to about what you do.

 

6. The telephone

 

Start a campaign with a telemarketing company and develop a lead generation campaign.

Are you trying to set appointments for your sales team or up-sell / cross-sell services?

A telemarketing campaign is a great way to increase sales and profits, the number of qualified leads, and the number of appointments.

There actually are a lot more benefits than those, check them out here.

 

We’ve covered 6 different ways that you can develop leads.

If you want more information on this subject feel free to call us at 888.229.7046.

We’re the people who make and take the calls. Lead generation is just one of our many specialties.

 

Written by: Amy Schiller

Published in Blog

 

There’s a huge myth out there right now that a lot of people are believing… The myth is that social and digital outreach alone will bring qualified leads into your sales pipeline. It’s part of the reason that people believe picking up the phone and calling someone is no longer necessary..

 

This is far from the truth and Tony J. Hughes (THE sales guru) wrote an entire book about this very hot topic.

 

His new book is called COMBO prospecting and in a recent interview with John Smibert he explains the importance of digital and social as well as the phone to build a quality sales pipeline for your business.

 

If you don’t have time to read or watch the interview, here are a couple of takeaways.

 

You need the right combinations of activity, done the right way and at the right time if you want to succeed.

The 3 key combinations are:

The right value narrative

The right mindset

The right combinations

 

You need the combination of digital and social as well as the phone.

If you want to build a quality sales pipeline you must… jab, jab, jab with email & social… and then knock them out with the phone.

 

A silent sales floor is dangerous

Scared to make cold calls? It’s easy to make calls warm and you can do that with social. You need human-to-human interaction. The chances of you landing a sale just from chatting with someone over LinkedIn is very rare. Pick up the phone and call.

 

Everybody should be selling

The CEO, CFO and all the salespeople.

No salesperson can get enough qualified leads into the pipeline from marketing. Inside sales or sales development reps are never going to provide enough leads either. There’s always going to be some gap and salespeople have to be good at creating their own personal pipeline.

 

The boxing metaphor

In boxing, you’re constantly jabbing away with your left hand. You should also be jabbing away in social. By this Tony means, using LinkedIn, Twitter, text messages and email as your jabs. Then, the right hook is a phone call. The thing that will knock the person out (not literally, don’t worry).

 

“Social Phone” is the key to success

Every prospect you’re working with has a mobile phone or a cell phone, and that phone is also their personal digital assistant. That is where they can look at social and they can take a phone call. Social and phone is the only way to go and be successful.

 

Bringing it all together

The key message from Tony was that using social and phone together will completely change your pipeline. Also, make sure your sales floors aren’t silent, you have to be talking to the customers and outbound with the phone.

 

 

There’s a lot of work to do, COMBO type work.

 

If you want to know more, just look for COMBO prospecting in bookstores or buy it on Amazon.

 

Find the entire article and video here

Published in Blog

 

Who enjoys sitting on the phone for five hours just to be disconnected before reaching a live person?

If “Top 10 Complaints of 2017” was a real thing, we know that this would be in the top 5. (Although, it does fall as number 5 on this top 10 consumer complaints list)

 

We personally know somebody who hasn’t had their cable service working properly for almost a month. Sitting on the phone for even an hour isn’t an option, let alone five.

 

Why?

 

1.       Most people work full time and by the time they get home from work the LAST thing they want to do is sit on the phone for hours hoping to talk to a live customer service representative.

2.       Spending quality time with family and friends becomes a priority over sitting on the phone waiting for someone to answer.

3.       Nobody wants to sit on the phone for that long, especially if they don’t even think their problem will be resolved by the end of the phone call.

 

 

The list can go on... but, what’s the solution?

 

1.       Sit on the phone and hope for the best

2.       Cancel the service and find a new provider

 

Moral of the story?

Consumers want to be able to reach your company anywhere, anytime, at their convenience and FAST.

 

Your solution?

Technology, innovation and an amazing customer service team that will allow your consumers to reach you at all times.

 

Here are 5 ways that your consumers should be able to contact you in 2018:

 

1. Email

This should be a given.

Sometimes customers have simple questions that can be answered via email. The issue could be anything from forgetting a username and password in order to access account information to answering frequently asked questions.

It’s a solution that can leave the tough customer service issues to frontline agents in a call center.

 

2. Social Media

If you’re looking to increase the speed of response to customers, this will be your holy grail. It’s a bit quicker than email which makes it even more convenient for consumers.

 

- Facebook makes it extremely easy for consumers to book appointments and ask questions about your company.

- Twitter is largely used for FAQ and customer service issues.

- LinkedIn and Instagram are also sites that can help with this but aren’t as customer service centric as the other two networks.

 

P.S. Be ready for any and all questions. People reach out to us on our Facebook page to set up introduction phone calls or just to acknowledge our witty and engaging content. Be ready to have a response to everything.

 

3. Phone Number

The beloved phone, a great customer service tool that will never go out of style.

No consumer is ever going to use email or social media to take care of an emergency. So, for all of those saying that the telephone is dying, you couldn’t be more wrong.

Upselling, cross-selling, customer engagement, platform support, and lead capturing are all going to work the best over the phone.

 

4. Live Chat

Some companies use a live chat as an extension on their website. This can be useful because it can pop up the second that someone enters your webpage. It can also sit at the bottom of your webpage as an option for consumers.

Facebook has this as an option too. It’s useful, cost-effective and improves customer satisfaction.  

 

5. Contact form

You can never go wrong with a good contact form. This should be somewhere on your website, easily accessible and straightforward.

A name, phone number, email address, with a place to leave their message should be sufficient if you are a business-to-consumer company.

If you are working with other business, we recommend adding a place for the company name and the person’s title along with the information mentioned above.

 

You can offer the best cable packages in the entire world, but that won’t matter unless you integrate the highest quality customer service. Whether it’s online, customer forums, in person or on the phone, your consumers want to talk to you. Serve your customers, provide reliable and consistent service, and exceed their expectations.

 

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.

- Jerry Fritz -

  

Written by: Amy Schiller

Published in Blog

Some people argue that there is no need to pick up the phone and call anybody anymore because we have social media. Other people argue that calling somebody on the phone is the only way to truly connect with another person.

It is no argument that using the phone and social media together can make your business a powerhouse.

Calling somebody on the phone and using social media to leverage that relationship is turning into a business trend.

Here are ways both platforms become integrated together.

 

 

The magic “call now” button

Facebook and Instagram are just two platforms that provide businesses with the ability to add a “call now” button to their business pages.

The call now buttons provide your consumers with the ability to make a quick decision about what they want, which may help you in the long run.

If a consumer finds something on your social media platform that they like, they may decide to call your business at that moment and make a purchase.

Providing content to consumers on social media platforms is a great idea because it drives them to your page. Providing a phone number on your page allows consumers to make a quick choice like they do when they are at a store shopping.

This, I believe, is telling us something about social media and making a phone call.

The content on social media pushes the call to action.

 

Following leads and clients

Following leads, prospects and clients on social media platforms is a great idea.

Follow previous clients, current clients and your dream clients.

Then when you finally set up an appointment to talk to them, you will have insight into the person and company.

When on the call, bring up articles that they have written or stories they have shared on social media.

This will blow them away.

They will notice that you do not only care about their business but you care about them too.

Following leads and clients on social media can help develop some deep and thought-out conversations. It can also lead to new business strategies and nurture already developed relationships.

 

Following industry leaders

Do you have those people who you really want to do business with? How about those huge companies that you can only imagine working with in your dreams?

Social media allows us the chance to connect with these influencers.

Do you know who Gary Vaynerchuk is? Have you ever realized how much people appreciate it when he picks up the phone and calls them?

There is no possible way that Gary Vee would be able to do that without social media. People also would not value his phone call as much if it were not for social media and his huge following.

What does this tell us?

People still value phone calls and being able to talk over the phone to somebody they respect.

 

 

Engaging with consumers

Have you noticed how many people are dealing with customer service issues over social media?

A lot.

Sometimes though, the issues get blown out of proportion.

Social media is great for quick fixes but it does not work when tweets get read the wrong way or when the consumer is boiling with anger.

Social media allows us to contact people through direct messages which can then lead to a conversation over the phone.

That is the beauty of social media though. It is making our lives simpler. What it is not doing is completely eliminating the need for customer service representatives.

Customer service representatives diffuse situations because that is what they are trained to do. If your business really takes a hit when it comes to social media complaints, have some representatives on standby to fix the situation instead of continuing to go back and forth with people on social.

 

 

Adding value to the conversation

Just like the phone adds value to social media, social media adds value to the phone.

Social media allows us to have a conversation with someone over the phone while feeling like we are connected with them in a completely different way.

Social media can even initiate a conversation over the phone.

It is the next step to meeting in person and really developing a relationship.

Before, it used to be that the phone call was the introduction. Now, social media is the windup and the phone call is the pitch.

 

 

Bringing it all together

Social media is a tool that is becoming more prominent in the business world. If you are not on social media right now, you better get on it.

It is time to stop thinking that the phone is dying. The phone is not dying. It is becoming a part of the conversation that is more important than ever. Instead of being the first step of developing a relationship, it is now the SECOND.

Social media is what makes a phone call so important.

Add more value to the conversation and pick up the phone. Use social media as a platform to connect with people and use the phone to take that connection to the next level.

 

Our question of the day: Is the power of the phone dying?

Over at QCSS, we think that the power of the telephone is only going to become even more extraordinary. Instead of ignoring the phone, #AnswerTheCall because you never know who will be on the other end.

 

Let us know below what you think.  Start a discussion.

 

 

Post written by : Amy Schiller

Published in Blog

There are a lot of different lead generation tools for businesses. If you type “lead generation tools” into Google, there are about six million hits.

One thing that will always be true is that lead generation takes time and a lot of effort, which is why people develop tools for businesses and companies. These tools are going to be more useful and less time consuming but they also do not guarantee that the leads are going to be qualified.

It is time for you start generating leads that actually are interested in what your business has to offer. In the business-to-business industry, lead generation is complicated.

People sit on proposals for months because decisions need to be cost effective and the thought of wasting money scares us.

This means that it is more important than ever to find tools that will actually generate qualified and promising leads.

Check out these lead generation tools and read the checklists to see if the tools are the best for you and your company.

Attending a Conference / Event

 

A conference or event is going to be costly but it is a great opportunity to make connections with people and interact in person rather than on the phone, through email or social media. Attending a conference or event will allow other businesses to put a face to your company the next time you reach out to them.

 

To get the most out of a conference, lead up to the event with:

- Social media posts

- Press releases

- Business accomplishments

- White papers

- Blog posts

And anything else that you think will get the name of your business in front of other attendees.

 

When QCSS started doing this, we noticed a lot more traction with our posts. Particularly we were receiving more likes, retweets, and responses on our tweets. Some advice would be to tag the organization that is hosting the conference or event and to use the event hashtag if there is one.

Going to a conference or event is a great option for you if you or somebody else at the company has strong communication skills.

At the conference, concentrate on listening to other people and what they have to say. Also, focus on the names of the people you are meeting and what company they work for.  This way, when you’re ready to do the follow up you will know the information about the people that you talked to or what they talked about at the conference.

 

Running a Telemarketing Campaign

 

Telemarketing can give your company the human touch your leads are looking for.

It is important to remember that leads are not going to convert on their own. If you have someone who is showing interest in your business through your website or social media, you must be willing to go the extra step in order to land them as a customer or client.

Telemarketing may be the best option for you if you are good at talking to people through the phone.

Remember that you must sell through your voice and that you have to be able to handle rejection without allowing it to defeat you. If rejection is something that you cannot handle then it may be a good idea to hire a call center to do that for you.

If you are looking to track calls and keep leads alive but do not have the ability to do it at your company, hiring a call center might be a better option than trying to build a team in-house.

 

Email Marketing

 

If you’re good at copy then this might be a great choice for you when it comes to generating leads.

First, you have to build up an email marketing list or you have to buy one. Building up an email marketing list takes a lot of work because people like to keep their inboxes clean and personal.

Once you have an email list, it is important to provide high value and relevant content to your subscribers.

The last thing to remember when using email marketing as a lead generation tool is to provide a call to action. Remember to ask your readers to act on something in your email otherwise you are only going to be wasting your time and theirs too.

Do not lose leads through email marketing from spamming subscribers every single day especially with content that they could care less about.

 

Social Media

 

Social media is a great tool to use for lead generation if you are willing to follow-up and if you don’t feel the need to be extremely personal.

One thing that you must remember about social media is that all of your consumers and potential leads are seeing the same content.

Social media is not as personal as a conference, phone call, or email marketing. To make social media more personal you must be proactive by direct messaging or personally reply to each follower. That can be difficult to do when you own a bigger company.

You also must know exactly what your target audience wants to see or hear and which social media platform they want you to reach them on. Social media gives you the opportunity to change the way consumers feel about your brand which can land you more leads.

If you’re on a budget then social media may be the best idea for lead generation just because it is extremely cheap.

 

Let’s talk money

 

All these tools can be useful to your company but for the most part, some type of investment is necessary.

For an example, there are different ways to generate leads through social media.

At first, it may seem like a low expense until you realize that content promotion is necessary. With the algorithm that Facebook has, not a lot of people are able to reach their target audience. That is why you see so many targeted advertisements on Facebook.

If you are serious about lead generation and gaining new clients or customers, you must be willing to set aside a budget.

Make sure that your money is going to the most promising lead generation tools. If you are not sure about a tool that promises lead generation online, look more into reviews and testimonials about the company.

Happy lead generating!!!

The team at QCSS has provided customized sales solutions for companies nationwide since 1991, offering multi-channel inbound customer support and answering services, as well as outbound demand generation and direct sales.

For more information, visit our webpage or call (888) 229-7046.

 

Post written by : Amy Schiller

 

Read more:

5 Easy Ways to Improve Yourself for Business Growth

5 Pros and Cons of Outsourcing a Call Center

The Cost of Doing Nothing

7 Tips on How to Make an Incredibly Successful Warm Call

Published in Blog

Social media, it can either make us or break us. With everybody having access to social media channels at their fingertips, it is more important now than ever for your brand to be on social media engaging with consumers.

Most of us watched as a United Airlines passenger was pulled off a flight on April 3rd in Chicago, thanks to social media.

We also witnessed a high schooler, Carter Wilkerson, ask Wendy’s through Twitter how many retweets it would take for him to get free chicken nuggets for an entire year. When Wendy’s replied saying “18 million,” Carter accepted the mission and ended up getting more retweets than the famous Ellen DeGeneres tweet, setting a new record of the amount of retweets on Twitter.

You can also check out other ways that Wendy’s handles other social media situations here.

Is Wendy’s successful in their efforts? Some consumers will say yes while others may disagree saying that the harshness is a little too much and it could hurt the brand.

Here are a couple different ways your brand use social media as a customer service tool:

Respond to questions and complaints

A lot of the reason that consumers reach out to brands through social media is so that they can get some sort of response. Twitter is slowly turning into a way for brands to become more personal with consumers.

It is also:

1. A simple way for consumers to reach out to brands

2. Less time consuming

3. Calls for a quick and short response

Use social media to defuse situations before they become blown out of proportion and to accept compliments. Do not only use social media to respond to negativity. Use it to acknowledge loyal consumers too.

QCSS quick tip:Some consumers do not always tag brands in their tweets or posts about brands. When they do, you should always respond. To find the consumers who do not, just quickly type the name of your company in the search bar on Twitter. Even if they did not tag your company, the tweet will show up.

Be friendly and understanding

If a consumer has a complaint, be understanding instead of trying to defend your company and brand. It is a good idea to ask more about the situation if a consumer is extremely upset.

Sometimes it is better to take the complaint offline. Recognize what happened and ask the consumer to call a phone number where a representative can take care of the situation.

QCSS quick tip:Have a plan for when a more serious complaint is sent through social media and have customer service representatives on board to handle everything. If you send out a number for the consumer to call into, make sure that the representative is aware of the situation and the previous interactions.

Don’t get offended

It is important that you try not to take things too personally when it comes to people reaching out through social media.

Take Yelp reviews for an example. Reviews on that social media channel are either going to hurt you or help you. Instead of getting upset about reviews that are not the best, take them as constructive criticism.

Learn something from the feedback that you are getting on social media. The reviews are opinions of your consumers which can provide your brand with insights.

Take complaints seriously but remember that opinions are just that and you have no control over the thoughts of other people. You can try your best to change them but sometimes killing people with kindness does not work.

QCSS quick tip:Most consumers do not like it when brands reply negatively to other consumers. For an example, Wendy’s gets a lot of laughs from their tweet sprees but some consumers lose respect for the company from them. Be careful when trying to be funny.

Be original

Don’t copy and paste responses to consumers.

1. They will realize

2. It will make it seem like you do not care

3. It takes away the personal touch of social media

Having the same thing to say to every consumer is going to make them feel like their opinion does not matter. Stop trying to find short cuts on social media.

Originally social media was a way for people to connect with family and friends. Then brands started hopping onto the channels but consumers still want them to feel personal.

How many brands do you follow that send out the same content every single day? Probably not a lot because:

- It can be annoying

- The content gets boring

Create content that your consumers can connect with. Social media gives personality to your brand. Use that feature to your advantage. 

The takeaway

Social media is an important tool for customer service. Do not ignore it because the platforms are a tool to continue communication with consumers while encouraging a sincere connection.

 

The team at QCSS has provided customized sales solutions for companies nationwide since 1991, offering multi-channel inbound customer support and answering services, as well as outbound demand generation and direct sales. To find more posts from QCSS, follow us on LinkedIn or head over to http://www.qcssinc.com/ to learn more about the services that we provide.

 

 

Written by: Amy Schiller

Published in Blog

Back in March, a 5-year-old named Alice wrote an article to a major fashion retailer, Gap, expressing her concerns about their clothing options. Alice was disappointed with Gap because all she believed they were offering in the girls’ department of the store was “just pink and princesses and stuff like that.”

The letter went viral along with the response from the president and CEO of Gap, Jeff Kirwan.

You can read her letter and the response that she got here.

This story is just another huge reminder that businesses and companies must listen to consumers because a door works both ways.

Shopping is no longer about walking from store to store in order to find the perfect shirt. It’s about bounce rates and leaving web pages with shopping carts that are still full.

This is why it is more important than ever to take the time to listen to what consumers are saying about your company. Whether it is through the internet, in person or on the phone, there are many ways to hear what consumers are saying.

7 different ways to listen:

1. Surveys

The best way to find out more about your consumers and what they want is to simply ask them. Ask consumers about what they think your company can do better or where you could improve business at.

When you send a survey or ask consumers to take one online, chances are you are going to get a lot of honest feedback. If a valuable customer is not happy with the way your company is doing something, they will want to let you know.

Some people feel more comfortable being honest when they do not have to deal with confrontation. A survey can provide them with that comfort while also allowing them to tell you how they really feel about things.

2. Focus group

What better way than to get information from consumers than in person?

Focus groups can bring a lot of different insights about your company and the industry that it is in. The group also encourages people to open up about different experiences and sometimes other feedback methods do not allow this type of open conversation.

When it comes to focus groups, people know that they are expected to talk about a certain topic.

Contributors also realize that they are dedicating a certain amount of time to the process rather than a survey that takes longer than expected and is rushed through.

3. Observation

This type of method can be a bit more difficult depending on what type of industry your business is in. It’s difficult to observe people at home with products but it is easy to walk into a crowded area and see how often people are checking their phones.

So, depending on the industry this may not be the best option for you.

The good thing about observation is that it allows companies to see what consumers are doing without being asked about it.

Most people don’t realize how much they check their phone until they download an app that keeps track of it for them. In the same sense, a lot of consumers do not realize the way they are acting towards a service or with a product.

Observation can lead to some great insights but be sure that you are in the right industry for it.

4. Customer service

Customer service representatives are extremely good at a lot of things but active listening is one of their best skills.

Customer service representatives know what it takes to listen to consumers and gather feedback for the company. This kind of feedback is possible for any type of company, large or small.

Consumers who call into a help desk already have initiated the first part of the feedback process. Have representatives listen to what consumers are saying and write down the information that they are gathering.

Then employees have an opportunity to look back on the notes that the representative took and find ways to improve services or products from the feedback.

5. Social media

Companies that are not on social media are definitely missing out on some extremely valuable information. Consumers are reaching out left and right on social media to get in contact with companies.

The thing about social media is that it is on phones, tablets, and computers. People have an unlimited amount of access to social media, a lesson a lot of us can take from United Airlines.

Consumers are not afraid to reach out through social which means that almost anybody has access to complaints and compliments about your company. Be sure that you are staying active across all platforms to stay in the loop with your consumers.

QCSS Quick Tip: Take time to see what your consumers like and who they are following on their own social media channels. This could provide a lot of consumer insights to your company. Also, use social media analytics!!!

6. Email

Email is your friend. When using it, keep things simple and sweet.

The great thing about email is that you can send surveys through email which merges together two different tactics. If you decide to use email to send a survey, there is an open line of communication because your email address is being used.

This means that the consumer has the opportunity to email you back if necessary.

Another awesome thing about email is that a lot of consumers enter their email addresses when signing up for a white paper or when purchasing a product online. Once this happens, if they allow it, you have the opportunity to contact them through email.

Right after the initial interaction with the consumer, send them an email to thank them for the purchase or for subscribing and then ask for feedback.

7. Phone

Another type of feedback that is easy and quick.

This approach is more personal than both social media and email. Calling your customer and talking to them will make them feel like their opinions on your business matters and it should.

Calling a consumer is a great opportunity to start an open relationship. This is something that a lot of companies are forgetting about because of other evolving techniques.

Let us all take notes from the Gap example. Even though the president and CEO did not call his consumers, a solution to the problem could have been found long before the five-year-old pointed it out.

Never underestimate the power of the phone.

 

The team at QCSS has provided customized sales solutions for companies nationwide since 1991, offering multi-channel inbound customer support and answering services, as well as outbound demand generation and direct sales. To find more posts from QCSS, follow us on LinkedIn or head over to http://www.qcssinc.com/ to learn more about the services that we provide.

 

Written by: Amy Schiller

Published in Blog