Displaying items by tag: marketing

Often, as salespeople, we learn from sales blogs written by companies who sell a marketing or sales service. It’s true to say that this information can get kind of stale, as most people curate content and use the same information from other companies except they distribute the content in different ways.

As sales people, we know that it’s important to stay inspired and reading or watching the same content all the time makes it difficult.

There is one type of content that can help us get out of this repeated content funk: TED Talks. Featuring people that present content on topics that they have developed themselves. Instead of repeated information being spued at us, they inspire us with new content in an easy-to-understand and inspiring way.

 

So, to help you break out of your typical sales advice mold and learn something new to make you better at selling, we’ve compiled 5 amazing TED talks that inspire us. 

 

How to Magically Connect with Anyone

In this TED Talk, Brian Miller, explains the importance seeing the world from the point of view of another person. Not only does this help us connect with others, but it helps in sales too.  

 

This is a great TED Talk to watch if you’re just beginning in sales of need a reminder about the importance of listening to your customers. Being able to put yourself in the shoes of the buyer is very helpful. Watch this video to understand why. 

 

 

 

 

First Why and Then Trust

“Trust is human. It’s about human interaction. It’s about real conversations. What we need is more handshake conversations. What we need is more handshake discussion. More handshake debates. More handshake friends. More handshake leadership.”

 

Nothing replaces human contact. That’s one of the many things that Simon Sinek touches on in his TED Talk. Watch this 17-minute video to get more insight into the importance of human to human interaction in the business world. 

 

 

 

 

How to Skip the Small Talk and Connect with Anyone

Sometimes, we forget that the CMO, CSO, CEO, or any other C suite executive is a person. We put our business needs first and lose that human to human connection.

 

This TED Talk by Kalina Silverman does a great job at reminding us just that. Let’s skip the small talk and hop right into the big talk. Remember that everybody is only human. 

 

 

 

 

The Skill of Self Confidence

This TED Talk is a great one to watch when you just can’t seem to land a sale. Dr. Ivan Joseph talks about the importance of self confidence and persistence.

 

Stop the negative self-talk. Have self-affirmations. When doubt and fear come into your mind, replace it. 

 

 

 

 

The Science of Sales

As co-founder and CEO of ConnectYard, Donald Doane speaks from his experiences of beginning a startup. This talk explores a common challenge for many young companies, which is learning how to create a repeatable and scalable sales process that will take their company from concept through profitability.

 

 

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Here is some sales advice from our team at QCSS. To find out more about what we offer, call 888.229.7046

 

 

 

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Here's some quick, simple advice from the coolest call center you know! 

 

 

 

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Being Pleasant and Polite Goes a Long Way

 

Whether it is an angry customer or a happy customer, being pleasant and polite will never do your company any harm. A happy customer will only leave the phone call even happier than they were before they got onto it. A phone call with an unhappy customer will hopefully end on a positive note because of the pleasant and polite attitude.

 

It’s important to remember that these are your customers and you have to appreciate them. They are the reason you are running a successful business. With this in mind, you should exceed their expectations and give them the service that they deserve.

 

Customers are calling into your business for a reason, just like there is always a reason that you are contacting them. Each call into and out of your business is an opportunity to improve the customer service process and satisfy your customers.

 

Always keep your customers at the top of your mind. 

 

 

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Actively Listen

 

Active listening is essential for effective communication, especially when all conversations are happening over the phone. Active listening helps you understand the customers’ needs and shows that you are willing to help them sole any problems.

 

Always allow the person on the other end of the phone to talk without interruption so that you don’t come off as rude. Also, you should ask clarifying questions when necessary.

 

Before beginning the problem-solving process, summarize the main point of the conversation. This will tell the customer that you were actively listening to what they were saying. Another reason that you should summarize the main point of the conversation to the customer or client is because if you missed something, they will be able to correct you. 

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Leave the Customer Satisfied

 

At the end of the conversation, make sure that the customer knows what was accomplished on the phone call. If you are going to pass along information, help them understand what you are passing along. If you need to contact them again, let them know when they should expect to hear from you.

 

Always make sure that the customer knows what the call accomplished before they hang up the phone.

 

If the customer needs to call you back or call a different line, be ready to transfer them or give them the correct number to call.

 

If transferring somebody, get the person you are transferring on the phone and then connect them with the customer. Introduce them to one another and then let them know that you are going to hang up.

 

Finish the conversation with, “have a nice day” or “it was nice talking to you today.” Happily ending the conversation will leave them with a positive experience.

 

Leaving the customer satisfied can transform a negative experience into a positive one. 

 

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Use the Customers Name

 

We all know that a person’s favorite word is their own name.

 

If you know the customers name, then you should use it. If you don’t know the customers name then you should ask them during your greeting so that you can use their name throughout the phone call.

 

Personalizing the call will keep it positive and upbeat. Just make sure that you are using it naturally throughout the conversation. If you are over using the name, it is going to sound forced which is exactly what you don’t want.

 

Using a name does keep the phone conversation personalized but look at it as though you are talking to them in person. If you were talking to someone in person you wouldn’t constantly use their name, usually it’s only used to get someone’s attention. 

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Be Sincere 

 

All phone conversations should be sincere. When you greet the person on the phone, say hello and be genuine. Try to avoid greetings that are scripted because they sound very inauthentic. A great idea would be to practice your own greeting and having a couple of them.

 

If there is a script that you have to follow, try to add your own touch to it. This will help the person on the other end connect to you better which is what you want, especially if you are trying to land an appointment or sell a product.

 

When in conversation be sure to state the name of the company that you are working for, your name, and your assistance. This will ease the customer into the conversation and let them know that you are ready to help them. 

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Integrity

Integrity stretches to all aspects of an employee's job. An employee with integrity fosters trusting relationships with clients, coworkers and supervisors. Coworkers value the employee's ability to give honest feedback. Clients trust the employee's advice. Supervisors rely on the employee's high moral standards, trusting him not to steal from the company or create problems.

 

Sense of responsibility

A strong sense of responsibility affects how an employee works and the amount of work they do. When the employee feels personally responsible for her job performance, she shows up on time, puts in her best effort and completes projects to the best of her ability.

 

Emphasis on quality

Some employees do only the bare minimum, just enough to keep their job intact. Employees with a strong work ethic care about the quality of their work. They do their best to produce great work, not merely churn out what is needed. The employee's commitment to quality improves the company's overall quality.

 

Discipline

It takes a certain level of commitment to finish your tasks every day. An employee with good discipline stays focused on their goals and is determined to complete his assignments. These employees show a high level of dedication to the company, always ensuring they do their part.

 

Sense of teamwork

It takes a certain level of commitment to finish your tasks every day. An employee with good discipline stays focused on their goals and is determined to complete his assignments. These employees show a high level of dedication to the company, always ensuring they do their part.

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#1 MARKETING IN THE MOMENT WE LIVE.

The number one piece of advice I have for salespeople is you have to market in the moment we live. You have to reverse engineer consumer attention and deploy all of your time, energy and resources into producing content that is customer specific.

 

#2 AUTOMATION IS NOT THE ANSWER.

Sales is about people. You have to build relationships and broaden your network. You must empathize with your consumer and ensure top quality customer service. No app on your iPhone is going to teach you how to be personable! It is essential that you gain experience in interacting with the consumer.

 

#3 USE THE RIGHT TOOL FOR THE JOB.

If you have the greatest hammer, the greatest screwdriver and the greatest wrench but you don’t use them properly, you will be unsuccessful. It’s all about context. You wouldn't use a hammer to kill a fly! You need to know when and how to use the right tool to be successful in completing the job at hand.

 

# 4 CREATE MORE CONTENT. THERE DOESN’T NEED TO BE SALES OBJECTIVE FOR EVERY PIECE OF CREATIVE.

Instead of trying to sell, you now have the luxury of creating entertaining and practical content that engages and captivates your customers. The content you produce doesn’t essentially need to be directly related to your product; as long as you are focused on bringing value to the end consumer. Producing high-quality content increases your reputation and ensures networking opportunities!

 

#5 ADAPT – DON’T COMPLAIN!

THE MARKET IS THE MARKET!

You can't dictate where the market places its attention or decide what teenagers want to do with their hair, clothes, bodies, cell phones, friends, time or money. You just have to observe and react to current market trends! 

 

Amazing article by: Gary Vaynerchuk

 

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