Published on 17 August 2017
Published on 17 August 2017
New platforms, websites, and software are popping up on a continuous basis, and businesses are taking major advantage. With the boom of social media, there is no shortage of ways to market your business.
Today’s businesses can thrive off telemarketing leads, especially when using methods with a well-managed marketing plan.
Let’s talk about 5 reasons that you should commit to telemarketing.
Why Commit to Telemarketing?
To Give Your Brand the Voice It Deserves
How often do you hear marketing agencies talk about the importance of developing a voice for your brand?
Sometimes it can be a challenge to get your brand to have one familiar voice, especially if you have an entire marketing team working on content and promotional materials.
Telemarketing will give your business, products, and services a human voice. One of many reasons that businesses decide to begin a telemarketing campaign is because the phone can be more personable than social media platforms.
To See Immediate Results
Whether it be an inbound or an outbound campaign, telemarketing can bring quick results if you do it right.
On the phone, you know that you have the attention of your clients and customers. This means that the chances of scoring a meeting or another phone call to introduce your product or service are higher.
With a strong telemarketing campaign and a dedicated team, you can see results almost immediately depending on the purpose of the campaign. Want more leads or to set more appointments for your business? Results can be seen within weeks of launching the campaign.
To Receive More Qualified Leads
Not every single person you call during your campaign is going to love your business but that’s life and you can’t always please everyone.
This means that sometimes people are going to ask you to remove them from the call list. Having this happen can sometimes feel like a failure but in fact, it’s the opposite.
If you want qualified leads to end up in your sales pipeline then this feedback from consumers is almost necessary. This process allows you to remove unqualified leads from your marketing efforts so that you can nurture relationships with more qualified leads.
To Raise Brand Awareness
The phone calls that your telemarketing team makes and receives can help your business develop lasting impressions with customers and prospects. When done correctly, telemarketing can result in additional leads as well as increase brand loyalty and awareness.
Besides the obvious benefits like customer recognition, customer loyalty, and enhanced credibility, committing to telemarketing to improve brand awareness will land you more leads for your company in your specific target market.
What more could you possibly ask for?
To Stay Connected the Old-Fashioned Way
Older technology has remained a critical part of B2B and B2C communication. When someone has an urgent issue with a product or service, what do they do? Call the company to get everything resolved.
Why? A phone call is a quick and easy solution. As long as it doesn’t turn into the customer or client being put on hold for hours.
Having a live person making outbound calls and receiving inbound calls shows your customers and clients that they matter to you. Instead of waiting hours for a solution, they have the opportunity to call in and resolve the issue within minutes.
Don’t neglect telesales as a possible way to increase your business. It has worked for many years and continues to be an extremely successful business tool.
The Outsourcing Advantage
So, the next decision that you will have to make is whether to keep this telemarketing commitment in-house or to outsource your needs.
Outsourcing your telemarketing can be a distinct advantage for your business.
Outsourcing allows your business to:
- Focus on core business activities
- Rely on experienced telemarketing professionals to expand your customer base and sales funnel
- Free capital for research and development, advertising and other aspects of your business as needed.
- Reduce overhead expenses
- Increase sales and profits
If you are looking to see what a quality telemarketing agency can do for business lead generation, we would love to have a conversation with you.
Post written by: Amy Schiller
Published on 11 August 2017
As you may know, lead generation is an extremely crucial part to any business. No matter how big or small your business is, it’s always important to make sure that you’re doing everything in your power to continue bringing new prospects into the sales pipeline.
There’s no doubt that digital marketing is a great method when it comes to B2B lead generation techniques but sometimes it’s important to rely on more traditional ways to draw in new customers and expand your sales funnel.
Telemarketing is absolutely necessary when it comes to expanding your business because it’s a great way for generating leads.
Let’s take a look at the different ways that telemarketing can benefit your business.
1. Outbound Telemarketing
You may be most familiar with this type of telemarketing. Outbound telemarketing is when callers reach out to prospects for the intention of sales or brand awareness.
It’s also a great way to reach new people and expand your customer base.
Outbound services can be used for appointment setting, audience development, customer success outreach, new customer acquisition and much more.
When you hire a telemarketing company to work on your outbound efforts you get experienced professionals talking to your prospects. Every time a telemarketer picks up the phone the chances of you landing a sale increases.
2. Inbound Telemarketing
This is another way to make a strong, lasting impression with current and potential customers.
Inbound telemarketing makes a great impression with current customers and prospects. If they are calling your business, this means that they are interested in what you have to offer.
They have already showed interest in your company, and the answers that you might be able to give them. This can translate into a higher sales rate.
Inbound telemarketing includes customer service, sales and order taking, direct advertising response, help desk and answering services.
Do you want your employees to be more productive and focused on relevant tasks?
If you have a set team answering inbound calls, it gives your employees an opportunity to focus on their jobs and less on customer service issues or help desk efforts.
Outsourcing Your Telemarketing
When you outsource your telemarketing, you are utilizing trained sales professionals to help grow your business.
A good call center will make sure that its employees are professionally trained, and extremely knowledgeable on every part of your business. They need to be able to answer a variety of questions that may come their way on many different issues.
In a world with impersonal, far-reaching messaging, telemarketing can provide that one-on-one personal touch your business needs in order to land new clients or customers.
Telemarketing can be a great way to reach a strong list of potential prospects. It can be a great way to build new business relationships, while expanding your sales. If you want to know what it can do for your B2B lead generation, contact us today.
Published on 03 August 2017
Professional soccer and B2B telemarketing seem like they are completely different but you would be surprised how much they have in common.
Both are focused on one thing: Winning.
B2B telemarketing is a great tool for developing your sales funnel. It’s an excellent way to generate awareness about your business and grow the bottom line. In general, telemarketing focuses on increasing brand awareness to discover new leads and opportunities with potential clients.
So how can you launch a successful telemarketing campaign with sales results that grow your business?
Lace Up Your Shoes and Pick Up the Phone
Does the thought of telemarketing scare you when it comes to adding it to your business? Have no fear!
Think about it like this: when recruiting a new player for your team, you don’t just wait for them to come to you, you go to them.
B2B telemarketing is the same way. Not only is it a proven way to reach new client prospects and get the best stars on your team, its rates yield higher exposure to key decision makers in a company. When you reach a B2B customer, you gain access to all their company products and are able to produce a more fruitful business relationship.
If you’re looking to build a better relationship with your prospects and find out more about their needs, then this will be a great option for you.
Telemarketing remains an effective way for managers to find new and better suppliers without having to do research on their own. It’s simple really; your odds will always increase the more people you talk to.
Remember, B2B businesses are always open to hearing about ways to improve their efficiencies and grow their profits.
Take a Strong Approach
Like the Chicago Red Stars women’s soccer team, success with B2B telemarketing calls requires a strong offense.
Having the right sales script is vital in order to turn a prospect into a lead or a sale. Like a strong forward, the agents must have a firm understanding of the product or service they are trying to sell and a confident approach.
Make sure the call center you choose trains their agents to be completely comfortable and knowledgeable about your product and the script. The more they are familiar with your company, the better the most anticipated questions are answered easily.
When agents are trained properly and you have made a strong plan of attack, success will follow in the form of high lead generation.
Remember, telemarketing is all about the long game, and not just the first quarter.
Understanding Who Your Prospect Is
Would you want somebody to interrupt you if you had a breakaway on the soccer field and were about to score a goal against your opponent? I think not.
Just like the caller, the prospect is also at work. They might be in the middle of helping customers or in/out of meetings. It’s important for the caller to respect the prospects’ time because of their busy schedule.
Respecting the prospects time and understanding who they are is necessary in order to develop and nurture the forming relationship.
Call center agents will spend hours calling and talking to prospects in your target market which means you will be receiving valuable feedback and this information will help you understand who they are and what they need.
Why Telemarketing is the Right Fit
You’ve seen all the benefits of telemarketing and you’re probably starting the think that it’s the right option for your company.
Now is the time to consider your outsourcing partner.
Setting up a telemarketing campaign is not an easy process. There are a lot of companies that have spent years in the industry trying to perfect the business.
QCSS has spent the last 26 years becoming a leader in this industry and we pride ourselves on our quality work and proven success rate. We take the lead on the campaign rather than you having to explain every single part of your business to us.
In professional soccer, a lot of players come back to coach for three reasons:
1. They know the game
2. They have experience
3. They are really good at what they do
Who would you rather have coach your team, somebody who has 10 years of experience or somebody who has 26?
Go with what feels right. A professional call centerlike QCSS can handle the nuances of a B2B campaign and help your business improve results.
If you are looking to hire a call center for your next campaign, contact us to have a conversation.
Written by: Amy Schiller
Published on 27 July 2017
A lot of factors should go into choosing the right telemarketing call center and technology certain tops that list. Choosing a call center that’s using the best technologies should be a priority for any decision maker and here’s why.
The call center you choose is going to serve as an extension of your business’s sales and marketing efforts, so you want to make sure you partner with a center equipped and ready to meet your needs.
1. Predictive Dialing Solutions
So what is a predictive dialer? It’s a computer-based system that automatically dials a list of phone numbers, using complex algorithms to screen out answering and fax machines, busy signals, and disconnected calls.
It is able to predict the prime time to call a phone number automatically to enable direct access to the right customers at the right times.
Benefits: Predictive dialing solutions increases agent productivity, reduces operational costs, with both sales and customer satisfaction benefiting by engaging the most eager customers
2. Multi-Channel Software Integration
With technology ever-changing the way people communicate with one another, it’s important you choose a call center that can handle, well, more than just calls. Multichannel means your customers can communicate via phone, email, your website, or via live chat. With more than 50 billion devices predicted to have internet-connection by the year 2020, you cannot afford to ignore this marketing strategy.
Benefits: More ways to communicate means reaching more people via their preferred message. Plus some messages just work better with certain channels. Don’t forget an increased market potential and increased revenue!
While not technically a standalone tech item, just as in any other business, data and analytics are crucial. With the right software come the right reports. A call center should have the technology too quickly and easily access reports to see productions and efficiencies.
Benefits: The reports should give you access to details about the campaign, and provide up to the minute return on investment tracking.
4. Call Recording & Monitoring
Recording is an absolute must-have feature that any call center you hire should use. In some cases, maintaining a database of recorded calls can help your business comply with legal, industry, and service-level compliance guidelines.
It’s also important for call centers to have access to all inbound and outbound calls for quality assurance (QA) purposes. This can be beneficial for customer service and training purposes in the future.
Benefits: Recording calls can lead to gaining better insights into how customers use your products or services to increasing revenue and improving sales. Managers have the ability to play the calls of experienced agents, trainees, or junior agents which can lead to extremely valuable feedback.
5. CRM Software
CRM software automatically tracks and measures customer requests, incidents and fulfillments. Basically, it allows us to quickly access information about accounts, products, warranties, services and historical transactions of customers. Accurate, up-to-date information at hand is vital for our agent’s interaction with your customer to be successful and meaningful, which is a win for everyone.
Benefits: Customers receive a faster response and better service with CRM software. Not only does the customer experience improve but information gathered from the system becomes a data resource for companies to use for other marketing efforts and campaigns.
There are a lot of ways that telemarketing can grow a business. Technology plays a role in increasing the efficiency of call centers, ultimately helping their customers to increase sales.
Technology also improves the efficiency with which businesses can stay in communication with their customer base. Before you select a call center, make sure you understand what functions you want them to perform, and how well they will be able to do this.
If you are looking to have a conversation about call center technologies and the best choices for your business, contact us today.
Published on 20 July 2017
It seems like there are two kinds of sales managers in the world.
One kind asks, “How do I get more telemarketing leads?”.
The other asks, “How do I get better telemarketing leads?”.
The sales manager who is asking how to get more telemarketing leads, may find the leads but they also may not be qualified.
The sales manager who is asking how to get better telemarketing leads may not be able to receive the desired amount.
That’s why we cannot deny the fact that there is a third kind of sales manager. This is the sales manager who is not happy with one or the other. He or she asks, “How do I get more telemarketing leads, and make sure the ones I get are better?”.
Are you ready to become the third kind of sales manager? Follow these 5 tips.
Calling lists are a lot like tomatoes—the ones you can buy aren’t nearly as good as the ones you grow yourself.
Since the introduction of the national do-not-call registry, buying a worthwhile list for business-to-consumer marketing has become nearly impossible. Business-to-business lists are a different story, but they’re still random and inaccurate.
The million-dollar question is: How do you grow your own?
Start with anyone who has ever liked you on Facebook, commented on your LinkedIn posts, responded to one of your ads, or follows you on Twitter.
Better yet, ask your current customers. If every one of them gives you one name, that’s the best list you could hope for.
No one likes cold calling, and people usually aren’t very good at things they don’t like doing.
Outsourced call centers are very, very good at cold calling. A top call center can execute up to 100 targeted dials per hour, pitching as many as 15 of them—quadruple what an average person can do.
Call center agents don’t just make a lot of calls. They’re professional and well-trained in rapport techniques and gatekeeping skills. Give them a good script, and they’ll turn doubters into qualified leads.
Do not just funnel leads to your sales teams. Make it a two-way pipeline, by consistently asking them which kinds of leads are getting the best results.
Your inside sales team can tell you which leads genuinely want to do business. And your outside sales force will tell you loud and clear when they need more or better leads. Engage them for more details. The better you understand their needs, the better you can make their leads.
Very few people are naturally good at telephone sales. The good ones get that way through practice—and the great ones’ practice by recording their calls, listening to what works and what doesn’t, and adapting their techniques accordingly.
Record your sales teams’ calls, and make sure you go over them together. You will see results.
By the way, top outsourced call centers routinely record their calls—and practice daily live agent monitoring—for training and quality control. That’s one reason they’re so effective.
You’ve probably heard the saying: If you can’t measure it, you can’t manage it. Measuring the effectiveness of your lead-generation techniques is a critical step toward making them better.
But what to measure?
Each step of your sales process probably creates a metric or two. Once you determine which ones matter the most, make sure you establish baseline numbers and attainable benchmarks. And hold everyone—in-house team members and outsourced call agents —to the same standards, backed by daily and weekly reports.
Here’s a quick question:
Which sales manager are you going to be?
1. The one that asks how to get MORE telemarketing leads
2. The one who asks how to get BETTERtelemarketing leads
3. The one who asks how to get MOREtelemarketing leads and making sure the ones you get are BETTER?
Ask us how an outsourced call center can get those lead numbers up—and make those leads better.
Published on 13 July 2017
Some people argue that there is no need to pick up the phone and call anybody anymore because we have social media. Other people argue that calling somebody on the phone is the only way to truly connect with another person.
It is no argument that using the phone and social media together can make your business a powerhouse.
Calling somebody on the phone and using social media to leverage that relationship is turning into a business trend.
Here are ways both platforms become integrated together.
The magic “call now” button
Facebook and Instagram are just two platforms that provide businesses with the ability to add a “call now” button to their business pages.
The call now buttons provide your consumers with the ability to make a quick decision about what they want, which may help you in the long run.
If a consumer finds something on your social media platform that they like, they may decide to call your business at that moment and make a purchase.
Providing content to consumers on social media platforms is a great idea because it drives them to your page. Providing a phone number on your page allows consumers to make a quick choice like they do when they are at a store shopping.
This, I believe, is telling us something about social media and making a phone call.
The content on social media pushes the call to action.
Following leads and clients
Following leads, prospects and clients on social media platforms is a great idea.
Follow previous clients, current clients and your dream clients.
Then when you finally set up an appointment to talk to them, you will have insight into the person and company.
When on the call, bring up articles that they have written or stories they have shared on social media.
This will blow them away.
They will notice that you do not only care about their business but you care about them too.
Following leads and clients on social media can help develop some deep and thought-out conversations. It can also lead to new business strategies and nurture already developed relationships.
Following industry leaders
Do you have those people who you really want to do business with? How about those huge companies that you can only imagine working with in your dreams?
Social media allows us the chance to connect with these influencers.
Do you know who Gary Vaynerchuk is? Have you ever realized how much people appreciate it when he picks up the phone and calls them?
There is no possible way that Gary Vee would be able to do that without social media. People also would not value his phone call as much if it were not for social media and his huge following.
What does this tell us?
People still value phone calls and being able to talk over the phone to somebody they respect.
Engaging with consumers
Have you noticed how many people are dealing with customer service issues over social media?
Sometimes though, the issues get blown out of proportion.
Social media is great for quick fixes but it does not work when tweets get read the wrong way or when the consumer is boiling with anger.
Social media allows us to contact people through direct messages which can then lead to a conversation over the phone.
That is the beauty of social media though. It is making our lives simpler. What it is not doing is completely eliminating the need for customer service representatives.
Customer service representatives diffuse situations because that is what they are trained to do. If your business really takes a hit when it comes to social media complaints, have some representatives on standby to fix the situation instead of continuing to go back and forth with people on social.
Adding value to the conversation
Just like the phone adds value to social media, social media adds value to the phone.
Social media allows us to have a conversation with someone over the phone while feeling like we are connected with them in a completely different way.
Social media can even initiate a conversation over the phone.
It is the next step to meeting in person and really developing a relationship.
Before, it used to be that the phone call was the introduction. Now, social media is the windup and the phone call is the pitch.
Bringing it all together
Social media is a tool that is becoming more prominent in the business world. If you are not on social media right now, you better get on it.
It is time to stop thinking that the phone is dying. The phone is not dying. It is becoming a part of the conversation that is more important than ever. Instead of being the first step of developing a relationship, it is now the SECOND.
Social media is what makes a phone call so important.
Add more value to the conversation and pick up the phone. Use social media as a platform to connect with people and use the phone to take that connection to the next level.
Our question of the day: Is the power of the phone dying?
Over at QCSS, we think that the power of the telephone is only going to become even more extraordinary. Instead of ignoring the phone, #AnswerTheCall because you never know who will be on the other end.
Let us know below what you think. Start a discussion.
Post written by : Amy Schiller
Published on 27 June 2017
Over 7 months ago, I walked into QCSS Inc. to interview for an internship position.
Over 2 months ago, I accepted my position as the marketing coordinator at the company.
To this day, I still remember one thing that stood out to me at the interview. I was sitting at the head of the large table in the conference room. We were talking about who I was and what I thought about marketing. Then we started talking at QCSS and the type of company that it is.
That’s when our CEO, Cathy Karabetsos, said “we’re women-owned,” and it really stood out to me.
It’s not every day that you get to interview at a company that is women-owned and hearing her say this really inspired me.
Throughout my months at this company, I have learned a lot more about marketing. I have also learned a lot about the culture. These are the 5 things that I have learned from working at a women-owned company:
1. Don’t sell yourself short
There used to be days when I didn’t feel that I could complete a task because I wasn’t qualified enough.
One day I was at work, reading a viral LinkedIn article. Somebody commented on the article mentioning how the person who wrote the article was only in their twenties and they didn’t have any experience in the marketing field.
That person was completely discrediting everything that this man had put work and time into.
Now every time I get a notification on LinkedIn, I get nervous that it is going to be someone commenting on my article about how unqualified I am.
I remain motivated and confident knowing that I have an entire team of women and men behind me, supporting my work.
Working at a women-owned company has taught me that I have to stop selling myself short. It has taught me that I have to be confident in my own work, regardless of what people say about it.
Some women in business sell themselves short because they have other people telling them they can’t be successful because of their gender. It’s important to understand that there are also a lot of other people who want to see them become successful regardless of their gender.
2. Constantly challenge yourself
There is always going to be fear when being challenged to do something that you’ve never done before.
I learned this quickly when I started interning at QCSS.
A lot of other interns do not have the ability to run social media accounts, discuss partnerships, listen in on phone calls or develop relationships with clients. They are usually given the work that nobody else wants to do.
For me it was the opposite, I was given all the work that I wanted to do and I was challenged to take on a larger role.
I think a huge reason that I was given so much room for personal and professional growth is because of the people at this company who believe in me.
Working at a women-owned company with people who truly believe in the work that I am producing has taught me that I am only going to grow if I challenge myself.
Sending out my first couple of tweets on the company Twitter was scary. Opening up an Instagram page for a call center had its challenges. I never thought that I would be able to grow either accounts, but I have and I wouldn’t have been able to unless it was for the women who supported me and challenged me.
Women who own businesses understand that there will be challenges but they have to overcome them together which is exactly what I have learned from working at this company.
3. How to nurture relationships
At QCSS, we have a lot of partnerships and relationships that we maintain with other people and companies.
I have learned so much through these relationships that we have formed.
Working at a women-owned company has taught me that we have to nurture relationships in order for them to grow.
It has also taught me that not all relationships are going to be easy and that they take work.
We love supporting all businesses and through this company, I have learned what it takes to see success in partnerships.
Relationships are also important inside of the company. I learned to respect others ideas and the time that they devote to help me succeed.
The employees at this company work so hard every single day.
There has never been a day when I walked into work and thought that somebody didn’t care about the success of this company. I walk out of work even more motivated than I walk into work because of the environment and culture.
Women in business realize how important relationships are and I think a lot of that has to do with how we nurture relationships, with our family and friends, outside of work too.
4. Never be afraid to have a voice
I think that this is one of the most important things that I learned from working at a women-owned company.
I now know that I should not sit around and wait for someone to tell me what to do, even though throughout our school years we are told exactly the opposite.
In school, have to raise our hand and be called on in order to speak. We are given assignments about specific topics. We are asked to write or speak about things that we don’t have a passion for. We are even told when we may or may not go to the bathroom.
It is easy to lose our voices when growing up in a society where everybody is always trying to take them away.
Women in business must have a voice in order to be successful.
There is no time to raise our hands and wait to be called on when we see a solution to a problem quicker than somebody else. We must take initiative which is something that I learned from working at QCSS.
I am learning to get my voice back and I do not think I would be as proactive about it if I was not a part of a women-owned company, where I feel so confident.
5. Find what works
At QCSS, I am highly encouraged to try new things and to step out of my comfort zone. I take risks and sometimes I fail but other times I am wildly successful. Through these experiences, I have started to grow and learn new strategies.
I am learning that my talent and qualities stand out in some projects more than others.
Every single person at this company has something they are extremely successful at. We put all our talents together to create this unbelievable team.
A dream team.
Working at a women-owned company has helped me realize that we all need one another. Without one person, the team would fall apart.
If one person messes up, we all mess up but if one person succeeds, we all succeed. That is something that you do not get to see at every company.
I think that having women owners has helped the culture develop into what it is today. Nobody gets blamed for losing a sale because we all could have done something differently to help us land it.
This women-owned company has taught me how to “find what works.” I have learned that I can’t succeed at everything and that I need to build a team or have one that is going to fill in the gaps that I can’t fill myself.
The best thing that I have learned from working at a women-owned company is that being successful has nothing to do with gender.
I absolutely think that I could have learned these things at a company owned by men but working at a women-owned company has helped me realize that I should not allow anything or anybody to hold me back.
At this company, I have both men and women that I can look up to and learn from. For that, I’m grateful.
QCSS is a women-owned business and officially certified by the Women’s Business Enterprise National Council (WBENC).
QCSS would not be the business that it is today without our two outstanding women founders. The certification continues to motivate QCSS as a company to have persistence, remain optimistic, embrace change, overcome obstacles, conquer fears, remain powerful and develop a strong sense of self.
Find out more about our executive team here.
Learn more about our WBENC Certification here.
Published on 20 June 2017
There are a lot of different lead generation tools for businesses. If you type “lead generation tools” into Google, there are about six million hits.
One thing that will always be true is that lead generation takes time and a lot of effort, which is why people develop tools for businesses and companies. These tools are going to be more useful and less time consuming but they also do not guarantee that the leads are going to be qualified.
It is time for you start generating leads that actually are interested in what your business has to offer. In the business-to-business industry, lead generation is complicated.
People sit on proposals for months because decisions need to be cost effective and the thought of wasting money scares us.
This means that it is more important than ever to find tools that will actually generate qualified and promising leads.
Check out these lead generation tools and read the checklists to see if the tools are the best for you and your company.
Attending a Conference / Event
A conference or event is going to be costly but it is a great opportunity to make connections with people and interact in person rather than on the phone, through email or social media. Attending a conference or event will allow other businesses to put a face to your company the next time you reach out to them.
To get the most out of a conference, lead up to the event with:
- Social media posts
- Press releases
- Business accomplishments
- White papers
- Blog posts
And anything else that you think will get the name of your business in front of other attendees.
When QCSS started doing this, we noticed a lot more traction with our posts. Particularly we were receiving more likes, retweets, and responses on our tweets. Some advice would be to tag the organization that is hosting the conference or event and to use the event hashtag if there is one.
Going to a conference or event is a great option for you if you or somebody else at the company has strong communication skills.
At the conference, concentrate on listening to other people and what they have to say. Also, focus on the names of the people you are meeting and what company they work for. This way, when you’re ready to do the follow up you will know the information about the people that you talked to or what they talked about at the conference.
Running a Telemarketing Campaign
Telemarketing can give your company the human touch your leads are looking for.
It is important to remember that leads are not going to convert on their own. If you have someone who is showing interest in your business through your website or social media, you must be willing to go the extra step in order to land them as a customer or client.
Telemarketing may be the best option for you if you are good at talking to people through the phone.
Remember that you must sell through your voice and that you have to be able to handle rejection without allowing it to defeat you. If rejection is something that you cannot handle then it may be a good idea to hire a call center to do that for you.
If you are looking to track calls and keep leads alive but do not have the ability to do it at your company, hiring a call center might be a better option than trying to build a team in-house.
If you’re good at copy then this might be a great choice for you when it comes to generating leads.
First, you have to build up an email marketing list or you have to buy one. Building up an email marketing list takes a lot of work because people like to keep their inboxes clean and personal.
Once you have an email list, it is important to provide high value and relevant content to your subscribers.
The last thing to remember when using email marketing as a lead generation tool is to provide a call to action. Remember to ask your readers to act on something in your email otherwise you are only going to be wasting your time and theirs too.
Do not lose leads through email marketing from spamming subscribers every single day especially with content that they could care less about.
Social media is a great tool to use for lead generation if you are willing to follow-up and if you don’t feel the need to be extremely personal.
One thing that you must remember about social media is that all of your consumers and potential leads are seeing the same content.
Social media is not as personal as a conference, phone call, or email marketing. To make social media more personal you must be proactive by direct messaging or personally reply to each follower. That can be difficult to do when you own a bigger company.
You also must know exactly what your target audience wants to see or hear and which social media platform they want you to reach them on. Social media gives you the opportunity to change the way consumers feel about your brand which can land you more leads.
If you’re on a budget then social media may be the best idea for lead generation just because it is extremely cheap.
Let’s talk money
All these tools can be useful to your company but for the most part, some type of investment is necessary.
For an example, there are different ways to generate leads through social media.
At first, it may seem like a low expense until you realize that content promotion is necessary. With the algorithm that Facebook has, not a lot of people are able to reach their target audience. That is why you see so many targeted advertisements on Facebook.
If you are serious about lead generation and gaining new clients or customers, you must be willing to set aside a budget.
Make sure that your money is going to the most promising lead generation tools. If you are not sure about a tool that promises lead generation online, look more into reviews and testimonials about the company.
Happy lead generating!!!
The team at QCSS has provided customized sales solutions for companies nationwide since 1991, offering multi-channel inbound customer support and answering services, as well as outbound demand generation and direct sales.
For more information, visit our webpage or call (888) 229-7046.
Post written by : Amy Schiller
Published on 16 June 2017
21925 W Field Pkwy FOR IMMEDIATE RELEASE
QCSS ANNOUNCES TWENTY-FOUR-HOUR SERVICE FOR ECLIPSE SELECT
Eclipse Select Soccer Club now offers twenty-four-hour customer service with the help of QCSS
DEER PARK, ILLINOIS – Quality Customer Service and Sales (QCSS) a full-service contact center in Deer Park, Ill., is proud to officially announce that it offers inbound call coverage to the Eclipse Select Soccer Club.
In the beginning of April, QCSS and Eclipse Select Soccer Club announced they had formed a partnership in which QCSS would be assisting Eclipse Select with customer service, promoting the brand and club events when possible, all while improving lines of communication for the club. The number for Eclipse Select Soccer Club is now 224-206-5580 and can also be found at http://www.eclipseselect.org/page/show/1104160-staff-and-club-contacts .
“We are very excited to provide such an outstanding 24/7 call service to improve interactions with current club members and potential future customers,” Eclipse Select Executive Director, Cindy Mochel said. “Having an answering service will expedite response times for the club and we look forward to the positive effect that it will have on our customer service.”
“Forming this partnership shows both commitments to be the very best and how we are serving our communities. QCSS will be the exclusive voice of the club, #ANSWERINGTHECALL for Eclipse 24/7.” Cathy Karabetsos, President and CEO QCSS, Inc. proudly shared.
“The improved communication goes hand-in-hand with Eclipse mission: Committed to Excellence. The future looks very bright and it looks a lot like our two organizations,” Karabetsos added.
QCSS and Eclipse Select have aligned as partners on a mission to serve. Eclipse is the very best in club soccer in Illinois, Wisconsin, Minnesota, Indiana and notably one of the best in the country. QCSS is a premier provider of inbound customer support and sales, an outsource solution for companies of any size desiring growth and the best-in-class customer success and support.
For the latest Eclipse Select news, visit EclipseSelect.org
QCSS stands for Quality Customer Service & Sales. The team has provided customized sales solutions for companies nationwide since 1991, offering multi-channel inbound customer support and answering services, as well as outbound demand generation and direct sales.
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