Published on 21 February 2017
Walk into a call center and there’s a lady sitting at the front desk with one headphone in her ear and a microphone by her mouth. You’re greeted with a smile and a soft voice says, “Hello! How can I help you today?”
You’re directed further into the office and you see cubicles being used by employees trying to meet goals. You see hard work and dedication. You take a moment to yourself and you ask, “Do they ever stop smiling?”
Our answer is no.
A smile is the key to success in this industry. A call won’t make it far without one.
You think to yourself again, “How did they find so many friendly people to hire?” Well, for the most part they found us. It took a lot of interviews to find these special employees but we’re going to let you in on our secret. Look for these nine qualities in the people you are hiring and you might just get as lucky as we did!
1. Active Listening
“One of the most sincere forms of respect is actually listening to what another has to say.” –Bryant H. McGill
All successful telemarketers must be able to ask good questions while also answering questions, which involves active listening. They must know when to stop talking and how to react when they are interrupted.
Along those lines, successful telemarketers must have active listening skills so that they aren’t the ones interrupting the person on the other end of the phone. Customers and clients are looking for customer service representatives who care about what they are saying.
Next time you’re interviewing a potential employee, ask them if they have any questions or comments regarding anything previously said in the interview. If they have questions or comments, they most likely have active listening skills.
2. Asking Questions
“Asking the right questions takes as much skill as giving the right answers.” – Robert Half
A successful person in telemarketing must know when and how to ask the right questions. It’s important to listen to what the person on the other end is saying so that they can successfully develop strong questions and answers that will keep the client or customer engaged.
These can range from questions about the client or customer to questions about an issue that is being dealt with.
Asking questions is a great sign of intelligence. People who ask questions are eager to learn more and don’t think that they already know everything.
“You can’t get much done in life if you only work on the days when you feel good.” – Jerry West
Working in a call center can be very intimidating. People hang-up, people yell or even call the boss and complain. It’s easy to get unmotivated when this happens. As imagined, somebody that works in telemarketing has to be prepared for these issues.
It’s also important that they keep motivation high even when these situations do happen. Telemarketers do an amazing job at picking up the phone and making another call, even when the person who just hung up on them gave them every reason not to.
When dealing with a call center, make sure that you are looking at the culture of the company also. These centers should be aiming to keep the motivation and spirits high around the office. Ask these companies how they keep their employees motivated.
Tip: When looking for a company that is in telemarketing, on your visit, pay very close attention to how employees are reacting to customers and clients on the phone.
“Don’t let the noise of others’ opinions drown out your own inner voice.”- Steve Jobs
When working with phones on a day to day basis, confidence plays a huge role. A tone of voice is always going to be heard through the phone. One thing that is great to hear when talking to somebody through the phone is confidence.
A person working in telemarketing can’t be scared to answer the phone or to call somebody else on the phone, granted this is in the job description. A person working in telemarketing must know what they are talking about and feel comfortable talking about it.
Hint: Encourage employees to smile when talking into the phone. Sure, it’s going to look and feel silly at first but along with a smile comes confidence.
“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy
A script is a common prop for telemarketers to be using. Communication skills are important in telemarketing so that employees aren’t always directly reading off the script.
It is also important to have communication skills because sometimes the script doesn’t have the answers. When somebody in the industry isn’t familiar with how to handle a certain situation, they need to be able to handle it with the best of their ability and communication skills are important for that.
This happens a lot in a call center which is why you should pay attention to how agents are communicating with people on the phone when considering hiring a call center.
Friendly voices are extremely important also!
Quick tip: Encourage employees to speak clearly on the phone! This way they won’t always have to repeat themselves and the customer or client will be happy!
6. Quick thinker
“The only way to win is to learn faster than everyone else.” – Eric Ries
Reaction is important when talking on the phone because a lot of customers and clients don’t have time. That’s why they’re calling instead of emailing. These consumers are looking for a quick fix which means agents must be able to think on their toes.
Unexpected questions are going to play a huge role in the telemarketing industry. Agents learn a lot about the companies and what they do but the answer is not always going to be in the script. Thinking quick is going to be a must when hiring somebody to talk on the phone.
When looking at qualities of a telemarketer, most can think very quickly and react well to almost any situation. They know how to handle themselves and how to present the company in a well-mannered fashion.
7. Problem Solver
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein
As mentioned, it’s pretty common to run into problems as a telemarketer. Maybe the system being used isn’t working the way expected but a customer is on the phone. What do they do? Who did they look to?
Sometimes the only person they can rely on is themselves. If this happens to someone who isn’t used to working in the industry then they may not know what to do. Many telemarketers are able to solve issues that are happening on the phone or get around issues that are happening in the system.
Many telemarketers are trained to be professional and this is something that the agents at QCSS always practice. They remain clam in almost every situation and keep the customer happy.
Part of our mission is to go the extra mile to turn our clients into raving fans. A lot of this is done through problem solving.
“If you don’t have a competitive advantage, don’t compete.” – Jake Welch
This can very well fall along the same lines of motivation. The only difference here is that we’re talking about competiveness in the office. Most call centers have goals that they need or want to meet.
Looking for competitiveness in a person who works in telemarketing means that they should have a competitive side and the drive to be better. They want to hit their goals AND MORE.
Competition is in the blood of telemarketers.
We know this because this is how our agents are. We go above and beyond in order to hit our sales goals. The only difference is that we do it as a team. We encourage one another to do the best that they can do every single day.
“Friendly makes sales – and friendly generates repeat business.” – Jeffrey Gitomer
Walk into a call center and all you will see is friendly faces. That is because this is extremely necessary when working in the industry. Friendliness is a quality all telemarketers need to have because positive relationships must be developed with customers and clients.
Friendliness can’t be forced or negative because then it’s obvious the sale is the only thing on the top of the mind.
Telemarketers are the front of the company and the first people that potential clients and consumers hear from which means that friendliness is necessary for success.
Do you want customers to rave about the customer service of your company? Look for these qualities in the employees you are hiring and we are sure you will get just that.
How do we know?We know because this is what we look for in our agents and they continue to impress us every day.
Here at QCSS, we are positive that our employees give our clients and customers this amazing service. The moment people walk into the doors of the office, smiles are delivered.
Our core values match those of our employees and we couldn’t be more proud!
Published on 14 February 2017
“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.”
– Lee Iacocca –
A happy workplace most likely will lead to more productivity.
The burning question: How do you get to the place where almost all employees are happy enough to be as productive as possible?
Employee productivity is important to business success. There must be a way to keep employees motivated while continuing to accomplish tasks and projects on time. Here are some simple steps you can take in order to keep up employee motivation which will lead to more productivity.
1. Encourage Social Interaction
Social interaction can be extremely important when it comes to productivity. Holding events outside of the workplace can be very effective. Events outside of work encourage social interaction and it gives employees a reason to walk into work with a smile on their face. This will also promote teamwork in the workplace. Employees will be more comfortable when having to ask questions to a coworker.
At QCSS, we hold a monthly Potluck. It brings up the spirits around the office and it’s something our employees can look forward to when they lose motivation.
2. Urge Employees to Ask Questions
Employees may not feel comfortable asking questions regarding work, so always remind them that this is normal. Some employees may not be as productive as they could be because they are stuck on a certain task and they aren’t sure how to get past it. It’s important that employees know asking questions are a good thing.
3. Provide Feedback
Providing, positive or negative, feedback to employees can definitely make the office more productive. Ask to see projects that employees are working on and be prepared to give feedback to them. Providing feedback may encourage employees to continue on the right path or to work harder. This way, when a task is finished, you know what to expect and they know what is expected.
4. Ask For Feedback
Listen to what employees are saying because they may notice something that you don’t. If employees feel that they aren’t being treated fairly, they may be less inclined to do busy work. Also, you may receive feedback that can change the way you’re doing things around the office or the feedback may encourage you to continue down a positive path. Even though the final decision will be your say, knowing that an opinion or suggestion is valued can go a long way.
5. Supply Refreshments
Providing coffee or having a bowl of chocolates are two great examples of how drinks or snacks can promote productivity. Caffeine is something many employees depend on in order to be productive and having a bowl of chocolates can give employees a reason to stand up and walk away from a work space. It’s easy to find very inexpensive treats that employees can enjoy while working and it will also encourage them to do more quality work.
6. Encourage Breaks
Encourage breaks among employees. Although this may seem like it’ll be the opposite of productive, in the long run, it’ll be more helpful. Allow employees to get up from their workspace and walk around or allow them to stand when the opportunity is presented. This will give employees the chance to reset their brains and start fresh when they sit down.
7. Weed Out Distractions
Sometimes, it may be more useful to allow employees to listen to music or podcasts when they are working. Some people work better this way. Also, be sure to allow employees to have moments to step away and distract themselves for a little bit. The important part to remember here is not to allow employees to have too much distraction. If you see somebody is on their phone or irrelevant sites more often than they are working, say something. Distractions can be good for productivity but too many distractions can hurt the business.
8. Set Goals
Set goals for employees and hold them accountable if they don’t accomplish them. When setting goals, it’s critical to communicate with employees. Allow employees to set their own daily, weekly or monthly goals. Be sure that these goals challenge the employees while also being sure that the goals aren’t too far out of reach.
9. Offer Rewards
A major factor in setting goals may be providing incentives. Even small incentives or rewards are better than none. A $10 gift card may not seem like a lot but it’s the goal to win it that keeps the employees motivated and productive in the office. This gives you the opportunity to set goals for the workplace.
10. Hold Employees Accountable
Holding employees accountable is crucial to productivity in the workplace. Set performance standards and be prepared to hold employees accountable if they don’t’ live up to them. If employees aren’t being held accountable, they aren’t going to give their absolute best. Let employees know that there are consequences for people who don’t meet standards or monthly personal goals. Don’t forget to let employees know how these standards or goals are being measured!
11. Acknowledge a Job Well Done
Celebrate or acknowledge when something positive happens in the workplace. This will show employees that you do pay attention to what is happening. Acknowledging a job well done will let employees know that what they are doing is really making a positive impact on the company. Productivity will go up because others in the workplace will be motivated to work harder in order to get acknowledged also.
Are you looking for more ways to produce office productivity, but not sure where to begin?
Over here at QCSS, we believe that our employees are our most valuable resources! Check out our simple Q-philosophy, it might just spark some ideas!
Published on 07 February 2017
One of the best feelings in the world is walking out of the airport doors and feeling warm heat hit our faces. It’s the feeling of knowing that over the next week, nothing else matters except where dinner reservations are at.
At this time of the year, if you’re from up north, you’re probably trying to escape the winter cold. Even if you’re not from the north, everybody can always use a vacation. Let’s make this clear though, we would all kill for your forty degree weather. It’s cold to you but forty degree weather is mostly a dream to us right now.
Warmer weather is always going to be a dream because it usually means a vacation. A time to forget about hitting sales goals, generating leads and customer satisfaction. When on vacation, tables turn and you are the person getting outstanding customer service which is the exact reason you went. You wanted to be pampered and you wanted to treat yourself the way you treat clients and customers.
If this is the case, then why are you constantly looking at your phone and answering emails? A vacation is supposed to be time to yourself so put that phone down! We’ve heard every excuse in the book but being understaffed isn’t an excuse anymore.
“My clients’ need me,” isn’t an excuse anymore. It’s time for some R&R.
R&R can mean two things: Rest and relaxation or Rapid Response. At QCSS, R&R means both. We understand that sometimes it’s hard to escape. We also understand that you may not want to.
That email you got while on vacation could’ve been one of the most important of your career. Maybe you don’t want to step away from your phone because you love what you do and you can’t imagine not doing it. We get it, which is why we believe that R&R stands for rapid response also.
It’s possible to get both. Rest and relaxation can also involve rapid responses.
Maybe it’s time you get some R&R.
“One-week vacations are too short to prevent burnout; by the time you relax enough not to think about the office the week is almost up.”
Published on 31 January 2017
Let’s Talk Business… and the Super Bowl
It’s Super Bowl Sunday, and even though your favorite city didn’t make it to the big game this year, you’re still watching.
It’s a great excuse to get together with friends and eat the same food you still probably would’ve been eating even if it wasn’t Super Bowl Sunday.
Have you ever stopped for a second to think about how relevant NFL football was to your business life?
Probably not, but don’t worry we did!
Every NFL football team goes into the season with goals in mind just like every business goes into a new year with goals.
It’s assumed that NFL teams have one main goal in the beginning of the season:
The Super Bowl
Businesses can have one main goal also, but usually, the main goal is accompanied by many other achievable goals. These achievable goals come from other departments and from individual employees.
Most likely, the NFL works the same way. The coach can have specific achievable goals for his own team. The front office staff can have goals set for the coach. Then the front office staff can have goals set for themselves and other relevant departments.
Goals are being set all over the place, even in the NFL!
The season opener is here before we know it. Summer is ending and fall is anticipated. Players run onto the field and begin warming up. Fans fill the stands with hope in their eyes. Football is back and Thursday’s won’t be the same until February.
The beginning of the season goes a bit differently at the office.
For most, it’s January and it’s cold. Many dread leaving the warm blankets in the morning, but know there are bills to pay and goals to accomplish. There’s not an entire stadium of fans cheering you on or an amazing song blasting as you walk into the office.
In the end, it’s all the same, though. Without those things, you still get up and go to work. You start the season as much as you might not want to. You get things going and start working towards those goals you have dangling in front of you.
Dedication is something that NFL employees and office employees share. We’re all dedicated to attaining goals and becoming better at what we do.
Well, most of us anyway.
NFL players show dedication by showing up on practice fields and to locker rooms. There is a lot more to the game than Thursday night, Monday night and Sunday football. There are times spent at the athletic trainer so that a torn meniscus can be healed by next season. There’s also showing up to review tapes and finding areas for improvement.
There must attend media events, even if they are just there so that they don’t get fined.
Working for a business takes just as much dedication. You work hard so that the business can succeed.
You stay until 10 PM so that you can close that big account you’ve been working with for the past week. You come into the office at 7 AM so that you can join in on the conference call on the East Coast.
Dedication is one thing that an NFL team must have to make it into the Super Bowl. It’s also a quality business men and women must have to be successful and meet goals.
No business or NFL team will make it through an entire season (or year) without teamwork.
A quarterback in the NFL isn’t getting anywhere fast without a running back or a receiver. Just like a coach isn’t going to win a Super Bowl (or any game for that matter) without a quarterback. Without one person on the field or in the front office, the team will fall apart.
Just like in the NFL teamwork is an absolute necessity in the workplace. You work together with your team and talk things out with coworkers every day. Somebody in the marketing department may have an answer for somebody in the purchasing department and vice-versa. Without one person on the team, you’ll be doing a lot more work than imagined.
Playoffs: The time when you’re supposed to give almost everything you have in order to make it to where you’re trying to go.
In the NFL, the players are supposed to be giving everything they have every time they step onto that field. When it comes to playoffs, that’s expected and so much more. The main goal is in sight and they can’t bare themselves to watch it slip away.
It’s almost time to shine but first, they must prove they deserve it.
Similarly, many companies keep their eyes on the goals throughout the year. When the end of the year is approaching, you should know those goals should almost be met.
This is the time that you really start grinding out everything you have by working the hardest you have all year.
So you made it past the playoffs and you’re headed to the big game.
In the NFL this is a HUGE deal. This is what every single game came down to. This was possible from all the work in the offseason. There is no doubt that the media is watching you and expecting a lot.
Similar to the NFL, this is the goal you have been working to accomplish all year. It’s the last couple weeks of the year. The entire team is waiting to hear the results. You want to know if you hit the goals and so does the team but you can’t know until the year is over.
This is the moment for players to show fans, family, friends and the entire country everything they’ve got and have been working towards.
This is when these teams are going to leave everything on the field.
Same goes for you and your team. This is the moment you’ve been waiting for all year. This is what all the late nights in the office and early mornings have done.
You find out the results and in that moment you will know if you won or lost, just like the NFL football teams.
These are the people you do it all for. These are the people who will stand behind you when you win or when you lose.
In the NFL some fans will pick apart certain plays or get angry with the coach for calling the wrong play. Two fans will come out, the ones who say, “They didn’t give it everything that had” or the ones who will say “they truly left it all on the field but it wasn’t enough.”
In a workplace things are a little bit different. Your fans are your family, your friends and your coworkers. It’s your boss saying, “We didn’t hit the goal but this is what we have to do differently.” Or, it’s your boss saying, “You hit your goal and I couldn’t be happier.”
At the end of the day, we’re all the same.We all work hard to reach our goals.
We help accomplish each other’s goals. We have the freedom to create and innovate as part of this special family. Like puzzle pieces, we know the sum is greater than the parts; that by working together, we will create the greatest outcome for everyone.
- QCSS -
Published on 12 January 2017
“A satisfied customer is the best business strategy of all.”
Experience, passion, influence and established are all words that can be used to describe a successful business owner or entrepreneur. There’s no doubt that watching a business take off is rewarding, even when the office phone doesn’t stop ringing. The positive, the company is most likely doing well and making money. The negative, time is being taken away from improving the business to answer phone calls and provide customer service. Owning a business can be stressful, overwhelming and exhausting. Often, there comes a point when you have to ask yourself if you’re really doing what’s best for the business to be as successful as possible. Hiring a call center may be exactly what you’ve been looking for.
The big question:Why should my business hire a call center?
No More Missed Opportunities
It’s understood that there could be a lot of things on your plate. Of course owning a business, small or large, is a difficult and time-consuming task. If you walk into your office at seven AM and have ten missed calls, that’s how you know it’s time to look for a solution. These calls could’ve been a potential buyer of your product or service, and now chances are it’s a missed opportunity.
More Time to be Productive
Everybody feels like there’s never enough time in the day. When you own a business this statement becomes even more relevant. The second you sit down at the desk with a cup of coffee at the beginning of the day, you already have people knocking on your door asking you for more work. It’s overwhelming and having to return fifteen calls adds even more to the list of things to do. By the end of the day, you still have five things on your list and it’s the same five things you had on the list in the morning.
It’ll Show You Care
Most consumers would rather talk to a human on the phone than talk to a robot. A phone tree is one thing that consumers dread. Having to listen to the robot voice, followed by having to press fifty numbers until they either finally get through to a human being or get disconnected. Some consumers spend hours on the phone waiting to get through to a human being. It’s aggravating and extremely time-consuming. A call center allows consumers an opportunity to be directed to a human and usually problems are solved within minutes. The plus side is, you don’t have to be involved unless necessary.
More Leads, More Money
Things go wrong in businesses every single day. You can walk into work thinking you will complete one large task that day and then it gets moved to the next day and then the day after that too. Sooner or later, you forget what the task is because so many things have overridden it. A call center can do things that you don’t have time to do, like contact potential leads. Most call centers will give you a recap of all the leads, sales and appointments that were generated for the day. Call centers interact with customers and leads every day. They work hard to complete tasks that you find time-consuming which makes your job easier.
You Need Motivation
Successful call centers put in a lot of time and effort to give you the feedback that your business deserves. Seeing these results and having numerous leads can give you and your business the motivation to be exactly where you have always wanted to be. A small thing like hiring a call center can completely change your business around. It can make your employees happier which will lead to more sales.
Opportunity, productive, care, leads, money and motivation are six words that can easily be used to describe a successful business. They are also six words that can be used to describe a company that uses a call center. If you feel like any of the points made in this post are relevant to your business, it may be time to hire a call center.
Published on 10 November 2016
QCSS Inc. a business specializing in inbound call center services and outbound telemarketing, is proud to announce national
certification as a Women’s Business Enterprise by the Women’s Business Development Center, a regional certifying partner of
the Women’s Business Enterprise National Council (WBENC).
“Empowering women to build thriving, vibrant careers has been a core part of our company’s mission since inception” says
Catherine Karabetsos, CEO. “My partner Karin and I founded our company over 25 years ago while raising six children. We
realized early on that the corporate landscape wasn’t set up for executive women with, or without, children to succeed. So we
decided to pave our own way. Not just for ourselves and our daughters, but for the tenacious, brilliant women we employ. We
are thrilled to officially be a part of WBENC so we can continue contributing to giving women not just a voice, but a premier seat
at the proverbial table. That is the true reward of our labor”.
WBENC’s national standard of certification implemented by the Women’s Business Development Center is a meticulous
process including an in-depth review of the business and site inspection. The certification process is designed to confirm the
business is at least 51% owned, operated and controlled by a woman or women.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their
commitment to fostering diversity and the continued development of their supplier diversity programs.
Published on 03 October 2016
Inside sales, or the process of selling via the telephone, is crucial in developing your business. As you structure and build your sales and marketing force, it may be worth outsourcing sales calls to a professional B2B telemarketing company.
In addition to increased sales and profits, it can allow you expand your customer base, and focus on your core responsibilities. Outsourcing to a call center is a great way to make inside sales successful.
Inside Sales and Customer Service
A quality telemarketing company will understand that making your inside sales successful boils down to customer service. Your customers have options in a competitive market. Prompt, responsive answers can go a long way in keeping your customers happy and generating new sales leads.
Businesses have a core set of talents and responsibilities. There are a lot of peripheral tasks that are necessary, such as accounting, sales and marketing. Outsourcing some of these peripheral tasks can allow you to concentrate on the core tasks at the heart of your business.
Whether you decide to outsource sales calls or not, whoever represents your business should know how to treat your customers.
Making Inside Sales Successful
By definition, inside sales are not face-to-face, but that doesn’t mean they cannot be personable. Make sure that those representing your business to your customers are adequately trained, and know how to be an asset to your customers.
Make sure they always have the customers’ needs in mind. There are a few key strategies for making inside sales successful:
1. Building Rapport – Whether you are in B2B or B2C, people want to do business with people. It is important to be friendly, and show that you are worthy of the caller’s trust.
2. Navigating the Script – The script is an important way to ensure that your phone representatives understand the company, and what is expected out of the phone call. They should have a firm understanding of the script, FAQs and any other provided information before they begin making calls. They should also understand when and how to deviate from the script in order to enhance customer service.
3. Understanding the Company – Your phone representatives need to have an intimate understanding of your business, products and services. They need to be able to answer customer questions, and provide information quickly. They are on the front line of sales and marketing, so it is important that callers see them as a resource.
4. Maintaining Professionalism – Whether your phone representatives are handling inbound or outbound phone calls, your customers will come in a variety of personality types. It is important that your representatives remain professional in all situations.
Whether you outsource sales calls to a telemarketing firm, or decide to keep it in house, placing your customers’ needs first is critical for successful inside sales. Make sure that anyone who serves as a point of contact for your business with customers understands your company’s culture.
When your inside sales efforts are running efficiently, it can be a significant profit stream for your business. Ask us how the right B2B telemarketing agency can improve your inside sales.
Published on 27 April 2015
Successful inside sales for any business require a commitment. It takes training, product knowledge and a dedication to making sure that those handling the phones are in the best position possible to advocate for your business. In many cases your inside sales representatives create the first exposure someone might have to your company, and thereby may create a first impression.
Advocates for Your Business
Your inside sales representatives serve as advocates for your brand by representing your company to the outside world. Whether they are talking with a potential lead or current customer, they need to be prepared to answer potential questions.
Having scripts and prompts ready can go a long way toward being prepared. It is a good idea for inside sales representatives to have an idea of those potential questions, with prepared answers. There is no way to predict every scenario that can occur, but being well prepared can help them in the various situations that might arise.
In addition to a prepared script, successful inside sales requires extensive product and service training. They need to demonstrate a strong command of knowledge of what your business does. It becomes more difficult to make a sale if the customer’s questions on the product or service cannot be answered. There are a variety of skills and services a good inside sales representative needs to be ready to provide.
Your inside sales representatives need to understand your business inside and out. That means in addition to having the extensive brand knowledge required to be an advocate for your business, they need to be versed in your sales and marketing initiatives, for both business to business and business to customer campaigns.
Inside sales representatives need strong sales skills. They need to be active listeners, and effective communicators. This means the ability to listen to the potential customer, and be able to ask intelligent follow up questions. It means being aware of their own tone of voice and pace of their speech. These skills can have a tremendous impact on the outcome of a sales call.
Inside sales representatives do not have the advantage of meeting with prospects face-to-face. While it is important to get to the point of the phone call, a little bit of work to find and build upon common interests can add some human touch. This is a skill that should not be underestimated in closing the sale. Every opportunity is taken to email company product and services documentation to potential clients. Every touch builds rapport.
Strong Closing Technique
Prospects may show interest in a company’s product or services, but not immediately. They may want to push the commitment timeline back. It is up to the inside sales rep to demonstrate that the prospect may be missing out on revenue by not having something in place right away. They need to be able to demonstrate an immediate need for the product or service without coming off as abrupt or pushy.
The Inside Sales Advantage
Inside sales can be one of the strongest techniques in growing your business. Done right, it can keep your sales pipeline full. Contact us today to find out more about the advantages of an effective inside sales campaign for your business. Our inside sales teams help augment your sales force, allowing them time to concentrate on the higher value prospects.
Published on 30 April 2015
With the advent of digital technology, there is no shortage of ways to market your business. New platforms, websites and software are popping up on a continuous basis, and businesses are taking advantage.
Sometimes, the older technology has remained in place for a reason. The telephone has remained a critical part of B2B and B2C communication.
Despite the temptations of current technology, today’s businesses can thrive off getting telemarketing leads. As with any business, all it takes is a well-planned sales and marketing strategy and some determination.
Why Commit to Telemarketing?
Well, the phone is more personable than digital technology platforms, and telemarketing can help your business forge a real relationship with your customers. It gives your business, products, and services a human voice.
The phone calls that your telemarketing team makes and receives can help forge lasting impressions of your business with customers and prospects. When done correctly, telemarketing can result in additional leads as well as increasing brand loyalty.
The next decision that you will have to make is whether to keep this commitment in-house or outsource your telemarketing needs.
The Outsourcing Advantage
Outsourcing your telemarketing can be a distinct advantage for your business. Telemarketing sales can require a large bandwidth for your business. As call volumes increase it can become an all-consuming task for your sales team.
Outsourcing allows your business to:
· Focus on core business activities
· Rely on experienced telemarketing professionals to expand your customer base and sales funnel
· Free capital for research and development, advertising and other aspects of your business as needed
· Reduce overhead expenses
· Increase sales and profits
Translating Telemarketing Into Business Leads
Because your callers are an integral part of representing your business, they need to be well trained to convert sales leads. Experienced telemarketing agencies have helped a wide array of clients to expand their customer base.
They have the technical and people skills to be able to make your campaign a success. A quality telemarketing agency will invite the client in for training as well, so that callers can immerse themselves in everything that they need to know about the company.
Good telemarketing agencies will also develop prompts and scripts to help them with anticipated questions and comments. They can also help your business with customer service and inbound telemarketing services. The prospects and customers who call in already have a vested interest in your business, and are more likely to buy.
All of these things can help ensure the highest success rate for your sales team, and lead generation for telemarketing calls.
Sometimes the simplest, longest-lasting technologies are still the most effective—like with the telephone. Don’t neglect telesales as a viable way to increase your business. It has worked for many years, and continues to be an invaluable business tool for sales.
If you are looking to see what a Quality telemarketing agency can do for business lead generation, we would love to have a conversation with you.
Published on 30 April 2015
Despite some mixed reviews amongst the public, telemarketing remains an excellent way for businesses to generate leads. It allows businesses to keep their sales pipeline full. When done right, with experienced callers, telemarketing can provide a strong return on investment.
A lot of executives on the fence about telemarketing wonder how to find telemarketing leads. Whether you outsource or keep your telemarketing efforts in house, make sure that callers are well trained, and acting as advocates for your business. Make sure that they understand exactly what is expected of them as they enter direct contact with your business prospects.
In order to determine the best choice for your company, you will need to determine whether the call volume is something that your sales team can manage. You’ll also need to determine whether a telemarketing campaign designed to secure more leads falls inside our outside their core set of responsibilities.
Finding the right telemarketing company means finding a company that can advocate for your business and help it to grow. Remember, they are specialized pros who know how to talk with your prospects. You can utilize these experienced callers trained to service your business in order to achieve positive results, and meet your sales and marketing goals.
Outsourcing your telemarketing allows your business to reduce overhead. It allows you to focus on your core business. It is an effective way to generate more revenue.
Telemarketing and Lead Generation
The right telemarketing company for your business should be able to use available tools and data to increase productivity and provide a better Return on Investment for your company. They should be able to guide you through their processes. They should also be capable of making a high volume of phone calls, so the results can be quickly noticed.
As a matter of fact, telemarketing yields the highest response rates compared to other marketing tools, according to the Direct Marketing Association. Anyone who has used other forms of marketing in the past knows that it can be difficult to track response rates. Sometimes that information is not always clear. With telemarketing, any marketing analytics for your campaign are instant—a major advantage in understanding the effectiveness of your campaign.
Generating telemarketing leads often boils down to the experience and training of the callers. They need to understand the dynamics of your company, and what you are trying to sell. They also need to understand your target prospects, and be able to communicate with them on a meaningful level. Often times these sales phone calls might be the first impression that a prospect has of your business. It needs to be a positive one.
Once you develop the right strategies for your business, you should be able to generate more telemarketing leads, and see your return on investment improve.
If you are looking to have a conversation about outsourcing your telemarketing efforts, we would love to answer any questions you might have. Contact us today.